Big Hit – The Truth Is In My Eyes [Music Video]

After serving a 9-year sentence, Big Hit was released from prison and wasted no time in relaunching his rap career. Since then, he’s teamed up with his son, 3X Grammy-winning producer Hit-Boy, for a string of defiant collaborations that have shaken up the music industry. Now, Big Hit announces his highly-anticipated debut solo album, The Truth Is In My Eyes.

Alongside the announcement, Hit shares an introspective visual for the title track, “The Truth Is In My Eyes.” Shot and directed by THIRDEYERAZ, it finds the Pasadena native reflecting on his journey home from prison while a nimble melody plays the backdrop. Watch above.

Back in May, Big Hit celebrated his release from jail by heading straight to the studio. To break the news, as HipHopDX previously reported, Hit-Boy ran to Twitter and made it known that his dad is officially back in the mix. The father-son tandem have been on a tear since, starting with the explosive “Reckless & Ratchet,” then pivoting to the fiery “Grindin’ My Whole Life, Pt. 2” before taking a turn towards thought-provoking lyricism with “Police.” “Watch Out For The Riders” would follow, which was released in partnership with Lowrider Magazine.

Most recently, Hit-Boy & Big Hit partnered with Amazon Music to release their new single “Boo Bop.” The track introduced an open verse challenge on TikTok where in-app users are encouraged to add their own spin on the song with a few bars. Not to mention, Big Hit received his first billboard in the heart of Times Square in New York City to promote the single. Needless to say, Hit’s making the most of his freedom after being released from prison 90+ days ago.

It’s also important to note that The Truth Is In My Eyes will release two weeks early on JPay so that incarcerated people can hear Big Hit’s debut project first. Further, an exclusive interview between Big Hit and prison reform advocate Andre Norman will accompany the advance release.

About Big Hit:
Big Hit always knew that he was destined for greatness. The Pasadena native grew up in a two parent household where he was caught between two worlds: his mom was a devout Jehovah Witness and his dad embodied the “gangster” narrative in the truest sense. Hit’s fascination with hip-hop started to take form on the block. He burst onto the scene in the late ‘80s as a sharp-tongued battle rapper, participating in neighborhood sessions here and there without fully committing to the art form. As time went on, Hit had plans of honing his hustle (by any means necessary) but several run-ins with law enforcement derailed his pursuits. He spent the next 20 years of his life in prison. Upon his release, Hit officially launched his rap career with “Grindin’ My Whole Life” and “G’z Don’t Cry” before being incarcerated again. After serving a 9-year sentence, Hit resurfaced with a renewed sense of purpose and a different kind of ambition. He survived Level IV prison in Los Angeles County (LAC), and since his release, Big Hit has been recording hits with his son – 3X Grammy-winning producer Hit-Boy – like there’s no tomorrow. Each song, which includes “Reckless & Ratchet,” “Grindin’ My Whole Life, Pt. 2,” “Watch Out For The Riders” (which was released in partnership with Lowrider Magazine), “Boo Bop,” and most recently “Take Some Off Of That,” is a testament to Hit’s drive to succeed. Now, with his debut solo album The Truth Is In My Eyes, Big Hit is ready to take his career to the next level.

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