Back with another statement piece, Grammy®-nominated artist CHIKA uncovers the captivating music video for her new single “DEMIGOD” today. Watch above. It notably adorns her acclaimed debut SAMSON: The Album out now.
The video opens in an intense fashion. CHIKA addresses herself in the mirror donning an ornate green dress and golden headscarf. She declares, “I am what I am,” and her delivery proves chilling in between thick synths and the track’s icy bass line. The visual follows her through the forest and flames only to reach a coronation at the head of the table. As she presides over her world, it lives up to lines a la “I don’t want beef; I want cheddar.” She is the “DEMIGOD” the game needs…
Bringing to life her audacious lyricism, CHIKA plans to blaze the stage this Saturday at Life Is Beautiful Festival.
Beyond tallying over millions of streams, SAMSON has received widespread acclaim. As part of an in-depth feature, Rolling Stone hailed it as “an impressive testimony to Chika’s psychological and existential crises – plus her resolve to survive in spite of them.” Billboard plugged it among “Queer Jams of the Week” and raved, “Chika didn’t mince her words, so we won’t either; Samson is a masterpiece.” Spotlighting the current single, UPROXX stated, “On “Demigod,” Chika taps into her tenacious energy, rising above all the setbacks that have come her way. Throughout the song, she shows off her fiery pen game, and also her soft-tinged, cozy vocal stylings.”
Stay tuned for more from CHIKA soon.
CHIKA is a self-christened truth-teller, and she’s never shied away from that role — or the challenges that accompany it. The 26-year-old Alabama-born singer-songwriter and rapper caught the attention of a particular pocket of the internet when she began uploading her freestyles to social platforms like Instagram in the mid-2010s. With an immense display of creativity, she was championed early on by hip-hop greats Snoop Dogg and Diddy and, later, President Barack Obama. Her long-awaited debut, SAMSON: THE ALBUM, nearly two years in the making, is a fully imagined body of work that reflects CHIKA’s penchant for commenting on the state of humanity and how she moves through it all. CHIKA’s initial EPs, 2020’s Industry Games, which earned her a Grammy nomination for Best New Artist, and 2021’s Once Upon a Time, featured her combing through her thoughts and presenting the most salient among them as fan-favorite inspirational tunes. Now, she describes her sound as “violently me,” massaging together a fusion of hip-hop, pop, gospel, soul, and theatrical influences. With features from living legend Stevie Wonder and Grammy-nominated rap great Freddie Gibbs, plus guest appearances by theater luminary Lin-Manuel Miranda, hip-hop icon Snoop Dogg, and Wale, CHIKA’s debut album brims with credits that speak to her present and future status in music. CHIKA has always been a limitless dreamer and a passionate communicator, and SAMSON: THE ALBUM offers outright proof of that.