losLAUREN 718 – Sober Thoughts, Perfect Clarity [Music Video]

losLAUREN 718 is back once again and he’s starting off the New Year right! The “Allergic to Failure” Captain dropped off the visuals for his “Sober Thoughts, Perfect Clarity” freestyle. Simple and straight to the point, LAUREN drops a few though provoking bars over a J.U.S.T.I.C.E. League produced track. Bars like “Grand momma passed away, sort of felt like a stab; some wounds they never heal, still looking for the scab” takes the listener into the mindset of the Bronx born MC. If this is any indication of what’s to come, we are eagerly awaiting what’s next!

About losLAUREN 718:
“Nobody’s gonna wait on you.”

This is the mantra of hip-hop artist losLAUREN 718. It’s what prompted him to rhyme for veteran rapper AZ in a nightclub in 2005. It’s part of the motivation that led him to being featured in The Source’s Unsigned Hype column in 2006. It’s why, not seeing the opportunities he desired, he opted for grad school at Florida A&M University, earning his MBA, and why he joined the Air Force. It’s what’s been the inspiration behind his company, and record label, Allergic to Failure, since its inception in 2012.

Splitting his time between The Bronx, and Florida, losLAUREN 718’s music incorporates both traditional NYC lyricism, and Florida’s history of melody and bass. Listeners will also find a refreshing dose of honesty in his work. He points to a humorous, but authentic, line from his EP “Shades of Blue 2.5”, as he raps, “Stingy with dough / fuck Coinstar / I roll my quarters,” noting, “that’s a real fact. I’m not trying to pay 10% for you to roll it up!”

Previously, losLAUREN 718 has worked with a litany of notable DJs and producers, including DJ Green Lantern, DJ Drama, J.U.S.T.I.C.E. League, Ty Fyffe (Foxy Brown, Busta Rhymes), QB Da Problem (50 Cent, Scarface, Joe Budden, Raheem DeVaughn), Nefarious! (Amor Jones), and Chris Prythm (Lloyd Banks, Nipsey Hussle).

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